Founded in 1922 we were born with the commitment to create and manufacture high quality professional hair care products.
Today we continue to preserve our essence, with the same enthusiasm and accumulating 100 years of experience and wisdom providing specific solutions for scalp, color and new formulas, always sustainable and respectful of the environment and people.

Present in more than 50 countries in around the world and with more than 25,000 professionals, we want to celebrate this centenary date with you: tributes, limited edition packaging and activities throughout 2022.